| Type | Sociedade Anônima |
|---|---|
| Traded as | BM&F Bovespa: BTOW3 |
| Industry | Online retailer |
| Founded | (2006) |
| Headquarters | Rio de Janeiro, Brazil |
| Key people | Anna Christina Ramos Saicali, (Chairwoman & CEO) |
| Revenue | US$ 2.3 Billion (2010) [1] |
| Net income | US$ 20.1 Million (2010) [2] |
| Employees | 1.500 |
| Parent | Lojas Americanas |
| Website | www.b2winc.com.br |
B2W (BM&F Bovespa:BTOW3) is the largest company's online retail business in Latin America,as a result of the merger between Americanas.com and Submarino.com. The Lojas Americanas have the controlling shareholder, with 53.25% of the new company, responsible for 46.75% Submarino.com. The new company emerges with about 50% of the sector of online sales in the country, and there is a prospect of expansion by various distribution channels, aiming to compete with larger companies in the traditional retail
B2W operates through the websites Submarino.com, Americanas.com, Shoptime and Ingresso.com. The company has operation in Brazil, Argentina and Mexico and have projects to India, Uruguai, China, Chile and USA.